The new generation of NCAA football is immersed in NIL and the transfer portal. However, not every player is interested in switching teams.
Noah Fifita is a rare athlete in the current transfer portal era. Fifita is one of five senior quarterbacks, including redshirts, within the Football Bowl Subdivision to spend the entirety of their collegiate career at one program.
Fifita, originally from Huntington, California, chose the University of Arizona for their loyalty and trust in his talents. He’s reciprocated those qualities back to the program by staying.
“I hope I am able to put a Big 12 Title and Rose Bowl into the stadium because that would last forever, and I hope that I was able to leave the place better than I found it,” Fifita said.
Fifita has been with the Wildcats for five years, and before entering the 2026 season held the record for most passing touchdowns by an active player in the NCAA, with 73. Last season, he completed 3,228 passing yards for 29 touchdowns, breaking the program’s single-season record previously held by Nick Foles by one TD.
Additionally, Fifita holds Arizona’s all-time passing touchdown record and currently sits at second for career passing yards at 9,445. Fifita trails Nick Foles only needing 566 yards to claim the record, a milestone he is likely to accomplish this season.
Now his success within this program is due to his dedication and consistent decision to play for their program. Coach Brent Brennan says Fifita is a prime example of what it means to be a Wildcat and how the surrounding community notices that.
“People appreciate loyalty to the University of Arizona. They appreciate loyalty in the city of Tucson, and no one has been more loyal than Noah Fifita,” Brennan said.
Tucson and the University of Arizona believes in Fifita so much so that three billboards have been placed throughout the state supporting the campaign for Fifita being a potential Heisman Trophy nominee. One of the billboards displays, “Noah Fifita for He1sman,” and is placed near Grant Road and Oracle Road.
Fifita initially did not realize that campaigns had been built on his behalf until his teammates began discussing it in the locker room. After seeing the billboards himself, Fifita states he felt gratitude.
“It’s an honor, I’m super grateful for it. Tucson has accepted me with open arms, so I’m super appreciative of the community and super appreciative to everyone that made that possible,” Fifita said.
However, the race for the Heisman Trophy is not an achievement that Fifita is directly aiming for. He wants to take the Wildcats to the postseason and potentially win a CFP National Championship.
The Wildcats won their first game of the 2026 season against Northern Arizona University, 35-7. Now, they look ahead to face AP ranked No.15 Brigham Young University on Sept.15, a true test to what Fifita and the Wildcats can do.